Trusted insight to help you achieve your goals.

Why I Recommend WordPress as a Website Platform

By Clare / July 9, 2020
Posted in

When it comes to building a website, there are tons of different platforms to build on, Squarespace, WordPress, Wix, Weebly, just to name a few. That doesn’t include the number of custom solutions that web developers may be able to offer.  So why do I use WordPress for small business websites? Here are a few…

READ MORE >>

Signs It is Time to Redesign Your Website

By Clare / June 25, 2020
Posted in

I was at a conference this fall and heard the saying “You’ll get sick of your website well before your clients ever will.” It was something I hadn’t thought about but made a lot of sense. No one is closer to your business than you are and no one spends more time in your business…

READ MORE >>

Keeping Customers Informed of Business Updates in a Changing Climate

By Clare / May 14, 2020
Posted in

The multiple ways that life has changed in America in recent months has had me thinking about how design adapts to changes. Business owners across the world have had to adapt to a change in their business or a shutdown and communicating that to your customers is the most important thing. This becomes especially important…

READ MORE >>

Mapping Your Customer Journey

By Clare / March 5, 2020
Posted in

One of the most important things you can do before embarking on a digital marketing strategy is mapping out your customer journey. When working with a goal-focused designer and marketing strategist, they are going to want to know how your business works and how your customers go from hearing about you to buying from you.…

READ MORE >>

5 Reasons Website Visitors Are Not Be Turning Into Buyers

By Clare / February 27, 2020
Posted in

I often talk to website owners who get a lot of visitors to their site but have a very low conversion rate. They wonder why people are visiting, but very few are actually becoming customers. So what should you do if you are facing this problem? Look at your customer journey. What are the steps…

READ MORE >>

The Difference Between WordPress.org and WordPress.com

By Clare / February 20, 2020
Posted in

Often I see that people who are just exploring websites or blogging don’t understand the difference between WordPress.com and WordPress.org, or they don’t know that there even are two WordPress options. So what is the difference between them anyways? WordPress is basically a group of files that together make up a fairly robust content management…

READ MORE >>

How To Confidently Hire a Web Designer

By Clare / February 13, 2020
Posted in

Often when people make the decision to hire a web designer to design a professional website, they end up stalling on it because they are not sure who the best person for the job is. Without the expertise of being a web designer, many people feel lost as to what they should be looking for,…

READ MORE >>

Digital Marketing Strategy: Defined and Explained

By Clare / February 6, 2020
Posted in

If you have an online presence for your business, or your business exists entirely online, a digital marketing strategy is a necessity. However, oftentimes when people hear this, they hear the word marketing and get a little scared. I get it, marketing seems confusing and overwhelming, filled with a lot of jargon and seemingly a…

READ MORE >>