One of the most important things you can do before embarking on a digital marketing strategy is mapping out your customer journey. When working with a goal-focused designer and marketing strategist, they are going to want to know how your business works and how your customers go from hearing about you to buying from you.…

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I often talk to website owners who get a lot of visitors to their site but have a very low conversion rate. They wonder why people are visiting, but very few are actually becoming customers. So what should you do if you are facing this problem? Look at your customer journey. What are the steps…

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Often I see that people who are just exploring websites or blogging don’t understand the difference between WordPress.com and WordPress.org, or they don’t know that there even are two WordPress options. So what is the difference between them anyways? WordPress is basically a group of files that together make up a fairly robust content management…

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Often when people make the decision to hire a web designer to design a professional website, they end up stalling on it because they are not sure who the best person for the job is. Without the expertise of being a web designer, many people feel lost as to what they should be looking for,…

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If you have an online presence for your business, or your business exists entirely online, a digital marketing strategy is a necessity. However, oftentimes when people hear this, they hear the word marketing and get a little scared. I get it, marketing seems confusing and overwhelming, filled with a lot of jargon and seemingly a…

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