Posts by Clare
Is an online membership right for your business? Probably not.
When considering adding a new offer to your business, the decision of what container to use (course, low priced offer, membership etc.) can be a large decision. Memberships can seem like a very attractive offer for your business but they are not the right decision for most people, especially people who are still newer to…
Read MoreMai Theme Review- Great for DIYers or Designers
Disclosure: I was offered two months free of Mai Solution and invited to write a review. No conditions were placed on the review and what follows are completely my own opinions on Mai Theme. Anyone who has ever searched for a WordPress theme knows that it is no easy task. There are thousands of themes…
Read MoreLots of Website Traffic, but Few Clients? Here’s why!
I often talk to website owners who get a lot of visitors to their site, but have a very low conversion rate. They wonder why people are visiting, but very few are actually becoming customers. Somewhere along the way the customer experience has broken down. So what should you do if you are facing this…
Read MoreSigns It is Time to Redesign Your Website
I was at a conference this fall and heard the saying “You’ll get sick of your website well before your clients ever will.” It was something I hadn’t thought about but made a lot of sense. No one is closer to your business than you are and no one spends more time in your business…
Read MoreKeeping Customers Informed of Business Updates in a Changing Climate
The multiple ways that life has changed in America in recent months has had me thinking about how design adapts to changes. Business owners across the world have had to adapt to a change in their business or a shutdown and communicating that to your customers is the most important thing. This becomes especially important…
Read MoreMapping Your Customer Journey
One of the most important things you can do before embarking on a digital marketing strategy is mapping out your customer journey. When working with a goal-focused designer and marketing strategist, they are going to want to know how your business works and how your customers go from hearing about you to buying from you.…
Read More5 Reasons Website Visitors Are Not Be Turning Into Buyers
I often talk to website owners who get a lot of visitors to their site but have a very low conversion rate. They wonder why people are visiting, but very few are actually becoming customers. So what should you do if you are facing this problem? Look at your customer journey. What are the steps…
Read MoreThe Difference Between WordPress.org and WordPress.com
Often I see that people who are just exploring websites or blogging don’t understand the difference between WordPress.com and WordPress.org, or they don’t know that there even are two WordPress options. So what is the difference between them anyways? WordPress is basically a group of files that together make up a fairly robust content management…
Read MoreConfidently Hiring a Web Designer: Your Guide to Considerations
Often when people make the decision to hire a web designer to design a professional website, they end up stalling on it because they are not sure who the best person for the job is. Without the expertise of being a web designer, many people feel lost as to what they should be looking for,…
Read MoreDigital Marketing Strategy: Defined and Explained
If you have an online presence for your business, or your business exists entirely online, a digital marketing strategy is a necessity. However, oftentimes when people hear this, they hear the word marketing and get a little scared. How would you even define digital marketing strategy, nevermind implement it? I get it, marketing seems confusing…
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