The multiple ways that life has changed in America in recent months has had me thinking about how design adapts to changes. Business owners across the world have had to adapt to a change in their business or a shutdown and communicating that to your customers is the most important thing. This becomes especially important…

I often talk to website owners who get a lot of visitors to their site but have a very low conversion rate. They wonder why people are visiting, but very few are actually becoming customers. So what should you do if you are facing this problem? Look at your customer journey. What are the steps…